Well i haven't used this scheme and neither have any hopes of trying it as well since i m ok with my vodafone and their dog. The only thing which is restricting its popularity is its CDMA based service, so who ever is using airtel,bsnl or vodafone will need to buy a new set and get virgin mobile tarriffs to use Virgin Mobile..!! which would take some time to get such user base attracted. Anywayz cheers to this dynamic and aggressive policy being used by Virgin.
Coming on to their marketing strategy, Its hit a bulls eye. i loved both the ads, ideas, imagination,way of depicting the scenario is highly appreciated. There wasn't anything about the virgin mobile in the ad except the last line which calls you to think Hat Ke ;) . One Ad is targetting the GUYS and other one calling the GALS .Well rather than telling what is there in ad, you can watch both the ads below.
AD-1 Crossing the Signal
AD -2 I Hate Boys
So Next time round the corner you get caught by policeman or you need to plan somewhere out .. Think Zara Hat Ke..!!